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Readings
January 17, 2010, 2:25 pm
Filed under: Uncategorized

Comm Chapter 2

The rhetoric tradition: The art of persuasion

Greek democracy

traditional academic curriculum

Humanism(human nature/potential) vs. Enlightment ( science and reason: human knowledge)

English scholars (humanism)

Bacon: communication should be studied as a science, not art(Galileo/Greek/Muslim/Enlightment)

Behaviorist tradition: communication as science

Elocution: systematic (studied gestures, grammar, etc)

English professors focused on written communication.

Behaviorism(elocutionists) vs. humanism (rhetoricians)

humanistic: creative aspect, individual, study public speaking skills of famous s[ealers

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